NewLink Genetics faced the transformation of their lead investigational agent into their first commercial product—in an already saturated market.  BMKD provided an up-to-date competitive brand review to clearly identify industry benchmarks and opportunities for differentiation. BMKD's recommendations for GALVERO spanned color palettes, iconography and imagery, to the ultimate package design, with a look that powerfully announced the GALVERO brand promise.

Services Provided:
  • Account management
  • Creative direction
  • Event planning
  • Strategy
  • Media planning
  • Message development
  • MOA design
  • Programming
  • Video production